Trademarks and Service Marks
Your trademark is one of your most valuable business assets. It distinguishes your goods and services from competitors, protects the reputation you’ve built, and helps customers identify you in the marketplace. Choosing the right mark, and using it correctly, can prevent costly disputes and strengthen your brand for the long term.
Whether you are launching a new name, expanding into additional products or services, or defending your rights against competitors, we provide practical, business-minded trademark counsel designed to support long-term growth in the U.S. and internationally.
We advise clients ranging from startups to established brands across a wide range of industries.
How we help:
• Trademark clearance searches (U.S. + international)
• Federal and state trademark applications (including intent-to-use and use-based filings)
• Foreign priority filings and international trademark strategy (including coordinating filings through foreign associates)
• Office Action responses and prosecution strategy
• Monitoring and enforcement (cease & desist letters, takedowns, Amazon, etc.)
• TTAB oppositions and cancellations
• Portfolio management (renewals, new filings, and brand expansion)
• Trademark counseling (proper use, policing, brand expansion, naming guidance) to help maintain and strengthen your rights over time
